LabSul

Turning analysis into action · Connecting strategic causes to decision-making power

All strategic areas

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Creative Economy

Advertising has moved to screens and creators, and regulation is still catching up. LabSul is the independent reference for evidence on digital advertising, influencer marketing and the creator economy, helping platforms, advertisers and regulators build a billion-dollar market that also protects consumers.

Anchor project

Creative Trust: Criadores, Publicidade e Confiança

Turns the challenges of the creator economy, digital advertising and AI-mediated creation into evidence, standards and solutions that strengthen trust, innovation and consumer protection.

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